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EP10 | The Methodology: Name the Way You Work
If someone asks you how your coaching works and you have to explain your philosophy to answer, you do not have a methodology yet. You have an approach. And approaches do not get yeses. Methodologies do. In this episode we build yours using 3 questions sourced directly from the ICA work you have already done. Starting point from the Day Zero moment. Middle arc from what actually shifts. Ending from the relief in your ICA sentence. Then you give it a name you can say naturally on a call.
What You Will Learn
- The difference between an approach and a methodology and why only one of them closes
- How to pull your 3 stages directly from the ICA work in episodes 5 through 8
- The starting-point question that creates recognition on a discovery call
- The under-60-seconds test that confirms your methodology is ready to say out loud
- What changes in your discovery calls once the methodology is named
Your Next Move
Write your 3 stages using the 3 questions. Starting point from the Day Zero moment in episode 6. Middle from what actually shifts during an engagement. Ending from the relief in your ICA sentence in episode 8. Give it a name. One word, a phrase, an acronym, a metaphor. Something you can say naturally.
Then say out loud: "I work with clients through a process I call [name], and here is how it works." Time yourself. Under 60 seconds for all 3 stages. If it takes longer, simplify. Add it to the document you have been building all week.
Quotable Moments
"A named methodology takes the invisible work of coaching and makes it visible. Visible things can be purchased. Invisible things cannot."
"The discovery call shifts from a sales conversation to a clarifying conversation. You stop trying to convince anyone of anything. You describe the path. They see themselves on it or they do not."
Related Episodes
EP06 — The 3 Day Zero MomentsEP07 — The Internal MonologueEP08 — The ICA SentenceEP09 — Your Gross Revenue TargetEP11 — The Offer. Where the 3 elements come together into one price.
Work With Me
The right next step depends on where you are.
If you have built all of this and still do not have clients, the gap is not effort. It is sequence. That is what we diagnose on the call. Book at certifiedtoclients.com/call.
To understand the full Certified to Clients program, the 9-step sequence from ICA through your first 5 clients: certifiedtoclients.com/program
Ready to apply: certifiedtoclients.com/apply
Subscribe and Share
If this episode named something for you, follow Certified to Clients wherever you listen. And send it to a certified coach you know who is still explaining their philosophy when someone asks how their coaching works.
View all episodes
By Jamella WallerIf someone asks you how your coaching works and you have to explain your philosophy to answer, you do not have a methodology yet. You have an approach. And approaches do not get yeses. Methodologies do. In this episode we build yours using 3 questions sourced directly from the ICA work you have already done. Starting point from the Day Zero moment. Middle arc from what actually shifts. Ending from the relief in your ICA sentence. Then you give it a name you can say naturally on a call.
What You Will Learn
- The difference between an approach and a methodology and why only one of them closes
- How to pull your 3 stages directly from the ICA work in episodes 5 through 8
- The starting-point question that creates recognition on a discovery call
- The under-60-seconds test that confirms your methodology is ready to say out loud
- What changes in your discovery calls once the methodology is named
Your Next Move
Write your 3 stages using the 3 questions. Starting point from the Day Zero moment in episode 6. Middle from what actually shifts during an engagement. Ending from the relief in your ICA sentence in episode 8. Give it a name. One word, a phrase, an acronym, a metaphor. Something you can say naturally.
Then say out loud: "I work with clients through a process I call [name], and here is how it works." Time yourself. Under 60 seconds for all 3 stages. If it takes longer, simplify. Add it to the document you have been building all week.
Quotable Moments
"A named methodology takes the invisible work of coaching and makes it visible. Visible things can be purchased. Invisible things cannot."
"The discovery call shifts from a sales conversation to a clarifying conversation. You stop trying to convince anyone of anything. You describe the path. They see themselves on it or they do not."
Related Episodes
EP06 — The 3 Day Zero MomentsEP07 — The Internal MonologueEP08 — The ICA SentenceEP09 — Your Gross Revenue TargetEP11 — The Offer. Where the 3 elements come together into one price.
Work With Me
The right next step depends on where you are.
If you have built all of this and still do not have clients, the gap is not effort. It is sequence. That is what we diagnose on the call. Book at certifiedtoclients.com/call.
To understand the full Certified to Clients program, the 9-step sequence from ICA through your first 5 clients: certifiedtoclients.com/program
Ready to apply: certifiedtoclients.com/apply
Subscribe and Share
If this episode named something for you, follow Certified to Clients wherever you listen. And send it to a certified coach you know who is still explaining their philosophy when someone asks how their coaching works.