Startup Fuckup

EP10.2: 2X Decision Threshold


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2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.

In this episode, I discuss:

  • Understanding how people evaluate the decision to adopt a new solution or make a change.
  • Cost of changing vs. Cost of staying the same.
  • Adjusting your main offering or creating micro offerings to reduce the perceived risk of changing.
  • Examples of different companies and their micro offerings.
  • ...more
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    Startup FuckupBy Chin Hing Chang