For the last thirty years, corporate sustainability has meant the pursuit of ‘eco-efficiency’ and ‘win-win’ opportunities. But what if we have it all wrong — what if these are just myths that give us the illusion of progress, while the data suggests otherwise?

Renowned industrial ecologist Dr. Roland Geyer joins us to explore the hard truths, his groundbreaking research, and a new paradigm designed to (finally) reconcile business and the environment.

You can learn more about Roland here and order his new book “The Business of Less” here.

Show notes:

- Calculating the total amount of plastic ever produced

- The impact of his groundbreaking plastics research

- Why “eco-efficiency” and “win-win” opportunities are sustainability myths

- The notion of “net-green” and how businesses can get there

- Why he’s optimistic about the future