The Idea To Impact Podcast

Ep102: Your Book Is a Business: How to Use It to Sell, Speak, and Scale


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In this episode, we unpack why your book isn’t just a passion project — it’s a business move. I share how to leverage your book as a trust-building sales tool, land speaking gigs, create scalable offers, and build your content ecosystem. Whether you’re still outlining or have already published, this mindset shift will change how you view your book’s true potential.

Key Points:

  • Your book builds trust before the sales call even happens.
  • Speaking gigs become easier because authors are seen as experts.
  • Turn your book content into courses, group programs, onboarding, or licensing.
  • Repurpose chapters into podcasts, emails, and social media content.
  • Use your book as the hub of your marketing funnel.
  • Treat your book like a business asset, not just a creative project.

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Helping business owners, coaches and experts in their field become best selling authors in six months so they can create more impact, income and influence in their industry


📞 Book a 30 minute Idea To Outline chat and we'll create your entire book outline in half and hour: https://link.impactgrouppublishing.com/widget/booking/dR9kG7oGojm7FeHliR93

🚀 How we help you become a bestselling author in your industry—in just six months https://impactgrouppublishing.com/idea-to-impact

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📖 Free Best selling book: Get my best selling book Publish To Impact and learn how to become an author inside your industry to create more impact. https://impactgrouppublishing.com/free-book

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📲 Instagram: https://instagram.com/blake_devos

© 2025 The Idea To Impact Podcast Blake de Vos

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The Idea To Impact PodcastBy Blake de Vos