In this episode of Building Texas Business, Chris Hanslik sits down with Levi Goode, president of Goode Company, to talk about leadership, legacy, and building a business rooted in Texas culture.

A fifth-generation Texan and three-time James Beard Award nominee, Levi grew up in the family business founded by his father, Jim Goode. From washing dishes as a kid to leading one of Houston’s most iconic hospitality groups, Levi shares what it means to carry forward a legacy while continuing to evolve.

The conversation explores the realities of running a family business, earning trust as a leader, and preserving culture as a company grows. Levi reflects on the role Texas traditions play in Goode Company’s identity, from backyard barbecue and barbecue cook-offs to Houston Rodeo season, community gatherings, and the cookout culture that brings people together year after year.

Chris and Levi also discuss leadership development, team culture, and the responsibility that comes with stewarding a brand that has been part of Houston’s food scene and rodeo tradition for decades. This episode offers thoughtful insight into entrepreneurship, hospitality, and what it takes to build a business that lasts in Texas.

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