One of the biggest fears aspiring authors face is: What if no one buys my book?

In this episode of Idea to Impact, Blake unpacks where that fear comes from—and how to overcome it with a clear, confident launch plan. If you’ve ever worried your book might flop, this episode will show you how to build momentum, activate your audience, and make your book easy to say yes to.

What You'll Learn in This Episode:

• Why the fear of a failed launch is normal—and what it actually means
• The real reason most books don’t sell (it’s not the writing)
• How to set your book up to succeed before it even goes live
• Key strategies to stay visible and sell beyond launch week

5 Book Launch Mistakes to Avoid:

1. Going quiet before your launch
2. Writing for everyone instead of a specific reader
3. Not setting a clear launch window
4. Skipping the review request
5. Trying to do it all on your own

The Launch Timeline at a Glance:

• Pre-launch: Build awareness, involve your audience, tease the book
• Launch Week: Go big with posts, incentives, and visibility
• Post-launch: Use your book as a tool—repurpose content, pitch podcasts, and keep selling

Need help launching your book the right way?

Book a free 30-minute outline session with Blake. You’ll walk away with a complete book structure and a clear path forward. Inside Idea to Impact, we help you go from idea to published author with a confident, aligned launch plan.

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📞 Book a 30 minute Idea To Outline chat and we'll create your entire book outline in half and hour: https://link.impactgrouppublishing.com/widget/booking/dR9kG7oGojm7FeHliR93

🚀 How we help you become a bestselling author in your industry—in just six months https://impactgrouppublishing.com/idea-to-impact

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📖 Free Best selling book: Get my best selling book Publish To Impact and learn how to become an author inside your industry to create more impact. https://impactgrouppublishing.com/free-book

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