Just because you can build something overnight doesn't mean anyone actually wants it.

In this episode of The Mike Method, Mike Desjardins is joined by Vidya Dinamani, Rebel Leader at Product Rebels, product strategist, author, and former product executive with more than 18 years of experience leading innovation, customer experience, and product strategy.

As AI makes it easier than ever to create new products, Vidya explains why the fundamentals of successful product development haven't changed. The strongest products still begin with understanding the customer, validating the problem, and making disciplined decisions before building.

Together, Mike and Vidya explore why some product launches succeed while others miss the mark, what leaders can learn from examples like Kickstarter, Ferrari, Tesla, and wearable technology, and how organizations can avoid building features simply because they can.

Vidya also shares the practical framework she uses to help teams align around customer needs, make better product decisions, and create products people continue to choose long after launch.

In this episode, you'll learn:

• Why customer understanding should come before product development
• How AI can strengthen product strategy without replacing customer insight
• The difference between demographics and psychographics
• A practical framework for making stronger product decisions
• Why disciplined execution often matters more than building quickly

Episode Resources:

Connect with Vidya

Product Rebels

Kickstarter

Groundwork: Get Better at Making Better Products by Vidya Dinamani

Ai Strategy that starts with People with Kian Gohar

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