People don't want to see a shiny, glamorised, Hollywood-style version of reality online anymore - they want relatable and aspirational content that depicts a life they feel they can attain. At least, this is what Lazar Žepinić believes, and considering he's an experienced TikTok industry insider and self-described "PPC nerd" with years of experience to back him, you should probably pay attention. Lazar is the founder and owner of Sellers Alley, a forward-thinking advertising company. They became the first TikTok marketing partner in Europe, and they have a proven track record of creating ads that deliver powerful results for their collection of high-profile clients. In this episode of The Change Officer: Media & Comms, Lazar sat down with our host Ivan Zeljkovic for a frank chat about all things advertising in this rapidly evolving digital climate. This is an unmissable episode if you're a business, content creator or social media manager that wants to produce ads and content for your brand that makes an impact. Lazar and Ivan deep-dived into: - The mistakes Facebook made in recent years and why they could ultimately cause its downfall - How TikTok's algorithm works and why it is so potent - The need for brands to move away from big-budget productions and focus on creating ads that are platform-native, relatable and tell a story - How freely sharing knowledge and information can help everyone succeedHost: Ivan ZeljkovicFind Sellers Alley online: https://sellersalley.com🎬 This episode is produced by Poddster, an end-to-end video podcast production company that helps businesses conceptualize, produce, manage, and grow podcasts for their brand.Click this link to book a free consultation with Poddster's team or rent a studio: poddster.com/book-free-consultation/📹 Check out Poddster studio based in Dubai Media City: poddster.com/podcast-studio-dubai/✨ They say the change is the only constant. If this is true, we want to know what is the change ahead. To get the answers, our hosts Ivan Zeljkovic and Vuk Zlatarov are talking to the change-makers themselves. We invite you to join us on the journey of getting the answer ✨FOLLOW THE CHANGE OFFICER: www.thechangeofficer.comInstagram - www.instagram.com/thechangeofficerLinkedIn - www.linkedin.com/company/the-chan…-officer-podcastTwitter - twitter.com/changeofficer_TikTok - www.tiktok.com/@thechangeofficer