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EP108: How Vidyard Shifted to a Product-Led Business Model
In this episode of the GrowthTLDR, we're back talking to the founder and CEO of Vidyard, Michael Litt.
In our first episode with Michael, we talked a lot about leadership and how to grow a company. In this episode, we wanted to dig into Vidyard's recent shift to being a product-led company and how they successfully added freemium to their go-to-market.
We talk to Michael about why he made that decision, the challenges Vidyard had to overcome to make it successful, how to get your go-to-market teams working effectively together, and how to get your sales team excited about freemium.
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By Kieran Flanagan and Scott Tousley
5
3939 ratings
In this episode of the GrowthTLDR, we're back talking to the founder and CEO of Vidyard, Michael Litt.
In our first episode with Michael, we talked a lot about leadership and how to grow a company. In this episode, we wanted to dig into Vidyard's recent shift to being a product-led company and how they successfully added freemium to their go-to-market.
We talk to Michael about why he made that decision, the challenges Vidyard had to overcome to make it successful, how to get your go-to-market teams working effectively together, and how to get your sales team excited about freemium.