With a growing number of listeners and content creators, podcasts are starting to get serious attention from the business sector.   What can companies do to take advantage of this technology ?  How could businesses connect with its target listeners ?   What does the future look like for podcasts in the country?  

Listen in to part 2 of my conversation with PumaPodcast Network CEO, Carl Javier, to talk about the profile of the podcast audience, the methods businessmen and entrepreneurs could harness this medium and the outlook for the industry in the coming years.