How do you make a name for yourself, and your product?

That’s the question we posed to Brennan Dunn.  It seemed like almost overnight he was everywhere: blog posts on Hacker News, popping up in my Twitter stream, and promoting a new product for consultants called Planscope. In this episode we delve into how he made this happen: we asked him how he got his start in products, how he promoted himself, and what Latin has to do with all of this.

Highlights

• “Businesses value [services] more than consumers, because [time lost] is literally costing them money.” – Brennan Dunn
• “Listen to what people, who have a financial interest, are complaining about!” – Brennan Dunn
• It’s clear that Brennan’s real advantage is that he’s passionate about his customers: he honestly wants to make their lives better.
• “People don’t buy software, they buy outcomes” – Brennan Dunn

Show notes

• Planscope
• Build a consultancy workshop
• Book: Double Your Freelancing Rate
• Book: Sell Yourself Online
• 37signals on Apple.com
• Brennan Dunn (@brennandunn) on Twitter

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