Cognitive neuroscientist and founder of the company Memzy, Dr. Carmen Simon brings the sciences to business. A professor at Stanford University, her recent book Impossible to Ignore has been selected as one of the top books on persuasion.

Dr. Simon has worked with corporations such as AT&T, Google, Cisco and ESPN. In this episode, we discuss attention span, brain stimulation and how to deliver a memorable message.

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or at https://www.mindedpodcast.com/    --- Carmen Simon is the founder of a company called Memzy, which helps corporations use brain science to create and deliver memorable messages. She has worked with AT&T, Google, Cisco, HP, Merck, McDonald's, Xerox, and ESPN, among others. Her most recent book is called Impossible to Ignore, and has been selected as one of the top books on persuasion. Dr. Simon has two doctorate degrees: one in instructional technology and one in cognitive psychology. Dr. Simon also teaches at Stanford University and speaks frequently on the importance of using brain science to craft communication that is not only memorable but sparks action.   --- MINDED is an outlet for people who want to learn from industry and creative leaders that have an innate drive for excellence. Our guests set themselves apart by challenging the norm and pushing ideas forward. In a never-ending pursuit to succeed, we thrive to have an in-depth conversation about life, business and the world we live in.   Follow us: Instagram: https://www.instagram.com/mindedpodcast/ Facebook: https://www.facebook.com/yurixavierof... Twitter: https://twitter.com/yuriaxavier