Website copy that converts, local SEO that actually gets you found, and a quarterly maintenance routine that keeps your site credible over time — this episode covers all three. Most professional websites were built once and never seriously revisited, which means they're silently working against the marketing you're doing everywhere else. This episode shows you how to treat your website as a living document instead of a one-time project, using Claude as your guide for every step.

- How to revise your homepage, about page, and services text so it actually moves visitors to reach out

- The local SEO fix most professional service websites are missing — and it's simpler than you think

- A 90-minute quarterly review process that catches the small errors that quietly damage credibility

If you have a website that's out of date, hard to update, or just not generating inquiries, this episode gives you a clear path forward.

(0:00) Introduction

(2:10) The right way to think about your website (not a project — a living document)

(4:59) Content that converts: homepage, about page, services

(8:05) How to use Claude to revise copy for your specific audience

(11:16) Local SEO — why most professional sites are invisible for their best searches

(15:09) The SEO workflow with Claude (no algorithm knowledge required)

(18:11) Maintenance: the quarterly review and what to check

(20:34) Conversion rate — the question most site owners never ask

(22:31) Closing thoughts