Today Scott will be talking to Eisha Tierney Armstrong, CEO of Vecteris and author of Productize. Eisha and Scott discuss how organizations can transition to more customized services and how to shift their mentality. Eisha gives us a sneak peek on topics she discusses in her new book Productize. Productize emphasizes the importance of creating a product that is an urgent and expensive problem that customers know they have.

Resources talked about in the episode:

• Guest Book: Productize: The Ultimate Guide to Turning Professional Services into Scalable Products