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Immersive audio isn’t just another format—it may be the most significant shift in music production since the move from mono to stereo.

In this episode, George from Apogee Electronics joins us to explore how immersive audio is reshaping the way music is created, mixed, and experienced. From the early days of digital recording to today’s rapid adoption of Dolby Atmos, we unpack the technical, creative, and commercial forces driving this evolution.

The conversation dives into the realities behind immersive workflows, the role of major platforms like Apple in accelerating adoption, and why this format is finally succeeding where surround sound struggled.

For integrators, engineers, and anyone working in pro AV, this episode offers a grounded look at what immersive audio actually means—and where it’s going next.