Welcome to our year-end special series, On-Air at the Marketplace!

Recorded live inside the bustling Marketplace of the 40th GS1 Healthcare Global Conference, this introductory episode sets the stage for 13 new conversations with our conference exhibitors, who play key roles across the healthcare value chain .

We walk you through how the series was created, why it matters, and what you can expect from the episodes ahead, from traceability to packaging, digitalisation, automation, and patient safety.

A behind-the-scenes look at the people and stories that make GS1 standards come alive.