In this week's episode, Sean is joined by Luke Taplin-McCallum, as he discusses his career journey in marketing and ad tech, as well as his experiences working at startups. He shares his perceptions of startups and the challenges and learning opportunities they offer. Luke also introduces Anonymized, a decentralized programmatic solution that keeps data processing and storage on the user's device. He explains the company's audience and identity solutions and highlights the advantages of their deterministic idealist approach. Luke concludes by offering advice for working in the industry and emphasizes the importance of building a network and seeking mentorship.