PhD in Social Media

Ep#11: Social Media ROI: What is it? How to Calculate it? How to optimise it? Everything You Need to Know About Social Media ROI (The Holy Grail of SMM)

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Ep#11: Social Media ROI: What is it? How to Calculate it? How to optimise it? Everything You Need to Know About Social Media ROI (The Holy Grail of SMM)


How to determine ROI on social media?

What is social media ROI?

How much does social media cost?

How much does a social media ad cost?

How to find the ROI of your social media post?

How to better social media ROI?

All of these questions are answered in this episode, let’s get to the bottom of this.


Here’s the top outtakes:

  • ROI = dependant on your social media strategy
  • ROI success = dependant on your conversion figures at each point of the customer journey (social funnel) from social to web
  • How do you better your social media ROI success?
    1. Better content (add the value, make it snackable and short, create for your audience)
    2. Better your website (make it seamless not confusing for your users, increase load speeds, be specific and related to the ad,
    3. Ensure your entire marketing customer journey is seamless and in line with your strategy
    4. Test and refine your targeting in content and in the ad.

      5. As always, cheers to your social media success!

      Lauren Papandony of the PhD in Social Media Podcast


      #socialmediamarketing #marketing #business #socialmediaROI #socialmediacost #socialmediaprice #socialmediainvestment #socialmediaadvertising #advertising #mediacostsonsocial #socialmediahealthcare 

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      PhD in Social MediaBy Lauren Pap @ Inside Out Digi