Welcome back to Sustainably Ever After, in this episode, host Lilah McDonald speaks with Rui Peng, co-founder and Chief Executive of Critical., a clean-tech company turning plastic waste into durable construction panels called Cleanstone. Rui co-founded Critical. with the goal of building an enduring company that exists to manaaki (care for) people and land. He shares his inspiring journey from studying architecture to creating an innovative Māori-owned company that tackles plastic waste and carbon emissions in the construction industry.

Key Takeaways:

• The shocking reality of plastic waste in New Zealand and how Critical. is repurposing it.
• Rui's journey from an immigrant upbringing to becoming a sustainability entrepreneur.
• The devastating tornado that nearly destroyed his business – and how he rebuilt.
• The role of architecture and design in driving sustainable change.
• How the Critical. Cleanstone panels are shaping the construction industry.
• The future of sustainable building materials and what needs to change in society.

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Find out more about Critical.:Website – criticaldesign.nzFacebook – @CriticalnzInstagram – @bluntumbrellasLinkedIn – Critical.