The best story wins the capital.

In this episode of The Storytelling for Social Impact Podcast, Ravinol speaks with Audrey Selian, an experienced impact investor and connector for good.

Audrey shares her journey from corporate America into impact investing, the importance of storytelling in securing finance and the nuances of investing in developing regions like India.

Audrey also delves into her personal background, sharing how her Armenian heritage has influenced her approach to impact investing, and discusses various systemic challenges and potential solutions in the field of social impact finance.

Audrey Selian on Linkedin

Impact for Breakfast meetings

Artha Impact

00:00 Introduction

01:51 Audrey Selian's Early Career

05:01 Graduate School and Shift to Impact Work

09:40 Navigating the Impact Investment Space

18:17 Cultural Influences and Sensitivity in Impact Work

29:48 Reflecting on Corporate Storytelling Gone Wrong

30:19 Challenges in Impact Investment

31:19 The Success Story of Ajaita Shah and Frontier Markets

33:43 The Role of AI in Marketing

34:35 The Importance of Effective Storytelling

35:29 Navigating the Competitive Funding Landscape

39:04 The Fragmented Nature of Impact Finance

40:16 Choosing an SDG: Personal Reflections

41:08 The Critical Role of Partnerships

46:03 The Need for Leadership and Collaboration

54:39 Balancing Disruption and Tradition

59:35 Closing Thoughts and Contact Information