In the latest episode of The Change Officer: Media & Comms, we are joined by full-stack marketer, educator, influencer and Masterbox founder Istok Pavlovic. Istok is at the forefront of the latest developments in digital marketing and online learning. In 2018, he founded Masterbox, an on-demand online learning platform that is now the largest digital marketing education platform in South-East Europe. He stepped up to the mic to tell our host Ivan Zeljkovic about how to make videos that create attention and unpack the mega-trend of decentralised online micro-learning. Istok shared his insights into: - Why creativity and video production are going to be the future of digital marketing rather than analytics or targetting - How platforms like TikTok are redefining what the terms "professional" and "good" mean when it comes to videos, images and campaigns - Why now is the perfect time for educational institutions, individuals and companies to create online coursesHost: Ivan ZeljkovicFind Master Box online: https://masterbox.rs/upis2021/🎬 This episode is produced by Poddster, an end-to-end video podcast production company that helps businesses conceptualize, produce, manage, and grow podcasts for their brand.Click this link to book a free consultation with Poddster's team or rent a studio: poddster.com/book-free-consultation/📹 Check out Poddster studio based in Dubai Media City: poddster.com/podcast-studio-dubai/✨ They say the change is the only constant. If this is true, we want to know what is the change ahead. To get the answers, our hosts Ivan Zeljkovic and Vuk Zlatarov are talking to the change-makers themselves. We invite you to join us on the journey of getting the answer ✨FOLLOW THE CHANGE OFFICER: www.thechangeofficer.comInstagram - www.instagram.com/thechangeofficerLinkedIn - www.linkedin.com/company/the-chan…-officer-podcastTwitter - twitter.com/changeofficer_TikTok - www.tiktok.com/@thechangeofficer