In this episode of the GrowthTLDR, we kick off our first swipe file topic, where we discuss marketing and growth tactics that work.

We kick off the series with a common question growing companies have about content marketing - should you spend time creating content for the top of your funnel, or the middle and bottom of your funnel.

We talk about the five stages of awareness you should keep in mind when planning your content—the common debate between spending your time creating content for the top and middle of your funnel. And, we leave you with our recommendations on how you can solve for both.