Lupe Ramos is the founder of Choose Wisely — a faith-based apparel brand and design studio born in Corpus Christi, Texas. In this Corpus & Coffee edition of the Corpus Christi Originals Podcast, we sat down at his shop inside Texas Arena Strength & Fitness (5802 Woodridge) to talk about everything that made him who he is.

Lupe went from being raised by his grandmother on the west side to serving in the U.S. Navy, hitting pop-ups across Texas with a Walmart rack, building a graphic design business, and launching the Choose Love Foundation — all while staying rooted in Corpus Christi.

We get into the discipline his grandmother instilled in him, how a book from Barnes & Noble in 2015 changed his life, why he believes there's more than enough to go around, and what it means to wear your faith on your sleeve — literally.

If you're a local entrepreneur, a creative who hasn't started yet, or someone who just needs to hear that it's possible — this one's for you.

Choose Wisely: IG @choosewisely1991 | FB: Lupe Ramos
Grand Opening: March 14th, 12PM–6PM @ Texas Arena Strength & Fitness, 5802 Woodridge

Corpus Christi Originals amplifies the unheard voices in our community — the people making our city unique but not always getting the spotlight.