Inflation isn’t a headline. It’s a daily reality. From rising software fees and utilities to fuel costs and junk charges that quietly stack up, small business owners are feeling the squeeze from every direction. In Episode 113, the guys unpack what it actually looks like when costs never go down, why raising prices is so uncomfortable, and how business owners are forced to adapt just to stay afloat. Along the way, they connect the dots between fake money in digital worlds and very real decisions in the real one, all while reflecting on social media, personal branding, and heading into 2026 with eyes wide open.