How do you provide the best customer experience in your industry? Deloitte partner Angel Vaccaro discusses how the definition of a "good" customer experience has changed over the last 20 years and how businesses can keep up by combining personalization technology with the human touch. "Know me, know what I want so that when you're interacting with me you're giving me messaging that makes sense for me as a human," says Vaccaro. In this podcast, Vaccaro gives examples of how brands can build an emotional connection with their customers.