Samo Burja talks to Jim about his freely available book, Great Founder Theory. They cover long-lasting societies, theories & limits of history, cultures that prioritize documentation, long-term priorities, institutional organization, social technologies, design vs evolution, what makes a great founder, times of slow change, market reform dynamics, censorship, social coordination costs, social media reformation, centralized vs decentralized declining empires, closed vs open academic journals, pre-registered research, post-modernism, noble lies, technology & society connections, institutional decline, the overproduction of elites, prioritizing functionality & maintaining institutions, psychology's impact on advertising & culture, live vs dead players, borrowed vs owned power, the succession problem & possible solutions, the dangers of risk aversion, political transitions, and much more.