In this episode of the Persevere Podcast, Patty discusses the passion and purpose behind products and brands with Erin Newkirk, the VP, Head of Global Brand Strategy at Caribou Coffee.

Key Takeaways:

• Knowing the why behind what you are doing
• Finding a true need and providing a solution that stands the test of time
• Why what you do inside a company is what you should do outside a company
• How to set up a life you don't want to escape from
• The core foundations of a founder

Find your brand's passion, purpose, and direction by hitting play now!

PERSEVERE PODCAST SHOW NOTES: www.perseverepodcast.com/persevere-podcast-episode/ep-12-branding-doing-good-and-keeping-it-personal

CHECKABLE MEDICAL INSTAGRAM: https://www.instagram.com/checkablemedical/

CHECKABLE MEDICAL WEBSITE: https://www.checkablemedical.com/