Dedicated

EP12 From Foodie to Phoode: My Delicious Career, with Marta Fowlie


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If there’s one thing that all human beings love, it's probably food. It nourishes our body, mind, and soul. For some, food is about desire, pleasure or taste. For others, it’s a creative outlet, and they even translate this passion into a career. Not necessarily a cook; there are many other niches in the market — food photography, recipe design, food styling and the list goes on. You may not realize it, but their work is everywhere — from the crispy-skinned, well-seasoned chicken wings on your food delivery app, to the medieval banquets or 19th-century dinner parties you see on the silver screen. Besides all the sweet perks, working with food is not always glamorous: it also calls for endurance, patience, and ability to work under pressure.

In this episode, Lulu talks with Marta Fowlie, a LA-based food-focused content producer who builds an online marketplace — Phoode to helps thousands of talents like her seek new clients. Ready to cook up something creative with her?

You’ll hear about:

  • How large is the food-focused creative economy, and what are the key drivers of its growth?
  • Which niches are trending?
  • How to stay competitive in the market?
  • A food photographer reveals her most challenging shots
  • Never want to miss an episode? Search for “dedicated lulu” on Apple Podcast or Spotify, and subscribe to the show!

    Twitter/Instagram: @dedicatedfm


    Music credits

    Daystar - You know better than I

    Daystar - Alcohol-Free (instrumental ver.)

    ...more
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