In the “old music business”, it was common for A&Rs and music executives to invest time, effort, and money into an artist that they believed in to develop their talent and move their careers forward. This birthed generations of many superstars, some of which went on to have great longevity in their careers. However, in the new music business today, there is a heavy focus on numbers and followers as opposed to talent. Executives all but refuse to sign or develop artists that don’t already have large followings; they prefer to pour gasoline on an already burning flame. Why did artist development disappear? How is this impacting the music business today? Angela and Matt B dive into these questions and openly discuss artist development, its disappearance, and advice for new artists struggling to develop themselves.