This week Sean is joined by Sean Adams, CMO of Brand Metrics, shares his career journey and the key milestones that have shaped it. He discusses the importance of boosting brand lift and articulating findings and results clearly to clients. Sean also addresses the challenges and opportunities in a post-cookie world and how Brand Metrics has positioned itself to thrive in this environment. He highlights the growth of CTV and the partnership with Zite. Sean predicts that the future of measuring brand lift will involve offering a standard solution across more platforms and combining brand lift data with other data sets. He emphasizes the importance of curiosity, clarity, and kindness in one's career.

Sean Adams LI: https://www.linkedin.com/in/seanadams13/