Sam Johnson, Chief Customer Officer of Jamf, discusses the implementation of AI built on Amazon Bedrock that is a gamechanger in helping Jamf’s 76,000+ customers scale their device management operations.

Topics Include:

• Sam Johnson introduces himself as Chief Customer Officer from Jamf company
• Jamf's 23-year mission: help organizations succeed with Apple device management
• Company manages 33+ million devices for 76,000+ customers worldwide from Minneapolis
• Jamf has used AI since 2018 for security threat detection
• Released first customer-facing generative AI Assistant just last year in 2024
• Presentation covers why, how they built it, use cases, and future plans
• Jamf serves horizontal market from small business to Fortune 500 companies
• Challenge: balance powerful platform capabilities with ease of use and adoption
• AI could help get best of both worlds - power and simplicity
• AI also increases security posture and scales user capabilities significantly
• Customers already using ChatGPT/Claude but wanted AI embedded in product
• Built into product to reduce "doorway effect" of switching digital environments
• Created small cross-functional team to survey land and build initial trail
• Rest of engineering organization came behind to build the production highway
• Team needed governance layer with input from security, legal, other departments
• Evaluated multiple providers but ultimately chose Amazon Bedrock for three reasons
• AWS team support, large community, and integration with existing infrastructure
• Uses Lambda, DynamoDB, CloudWatch to support the Bedrock AI implementation
• AI development required longer training/validation phase than typical product features
• Released "AI Assistant" with three skills: Reference, Explain, and Search capabilities

Participants:

• Sam Johnson – Chief Customer Officer, Jamf

Further Links:

• Jamf.com
• Jamf on AWS Marketplace

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/