Learn about enticing your customers to come back after COVID, videos that capture your brand spirit, and managing camera fatigue in a video-based business environment.

Bite-Sized Delight From the Episode: • Entice Old Customer with New Experiences - Delta encourages flyers to return to the sky with new ways to earn status/miles, extended deadlines, and enhanced benefits. • Aspirational is the New Inspirational - Red Bull captures their brand spirit with aspirational and entertaining videos. • Beware Zoom Fatigue - Citi Group creates Zoom-Free Fridays to combat video fatigue during the pandemic

Are You Looking for Things We Referenced? • Delta Airlines Entices Flyers with Enhanced Rewards • Speedriding Through An Alpine Resort - From Avoriaz With Love - by Red Bull • Solvvy - The Next-Gen Chatbot • Citi Creates ‘Zoom-Free Fridays’ to Combat Pandemic Fatigue - by Anna Schaverien in the New York Times

Find a full transcript of the show at: http://ExperienceThisShow.com. See you next week!