On this episode of Up Next, I am joined by Abdalla Al Hourani aka @sneakersbil3arabi on IG. 
Throughout the episode, we talk about how he turned his passion for collecting sneakers into a growing platform on Instagram where he reviews new sneakers and discusses news related to the sneaker culture. 
Abdalla only started his page 2 months ago and it is already growing at a very high rate so throughout the episode he discusses all the challenges he faced, mistakes he made, his brainstorming process, what to avoid as a new creator, and much more. All of which is extremely beneficial and time-sensitive to anyone that is thinking of launching a platform on social media.
 Another thing that is very interesting about his content is that it is fully in Arabic, and to take words out of his mouth, this is to help bring more Arabic presence into the sneaker culture because it is not as developed here in the UAE and the Middle East when compared to other regions. 
Make sure to tune in and give this episode a listen, I genuinely love his content and I am sure you will as well!