Intentional Wisdom

Ep.13 - Bill Shufelt - The Alcohol-Free Revolution

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Bill Shufelt is the CEO and Co-Founder of Athletic Brewing Company. 

Athletic is the #1 non-alcoholic brewer in the U.S. with a 55% market share in this fast-growing category. 

In the conversation, Bill and Greg go deep on:

  • The opportunity Bill spotted in non-alcoholic beer and what it was like convincing others
  • The factors that are driving massive growth in non-alcoholic beverages
  • The biggest challenges, including stigmas and social uncertainties related to consuming non-alcoholic beer
  • The competitive environment in the space and what the entry of large brewers means
  • The habits and practices that keep Bill grounded (and he very much is!)
  • Where the industry (and Bill) go from here

    • Greg & Bill also referenced this episode of the Huberman Lab podcast: 

    What Alcohol Does to Your Body, Brain & Health - Ep.86

    Link to (very rough) transcript: https://share.descript.com/view/5nG1IGpw9Lj

    Make sure to follow Athletic on Twitter @AthleticBrewing and Instagram @AthleticBrewing

    And go get yourself some awesome beer... sent right to your home: https://athleticbrewing.com/

    --

    Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com.

    If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts.


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