The shockwaves of 2020 are still being freshly experienced as we all continue to heal and adjust to our new work-life reality. For most of this year we’ve been in reactionary mode, navigating the transition to digital services, dealing with restrictions on retail and figuring out general limitations that have been placed on the way we once did business. Today’s session is a reminder that as business owners we need not only to respond to the times, but also start to build a road back to profit in our businesses. This is a reminder not to get stuck in fight-or-flight mode! Of course it may take some time to reach the goals you had once set for your business -- or maybe those goals have changed -- but the important thing is that you don’t lose sight of those goals and the need to build sustainable business practices, even in the worst of times.

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