It's become easier than ever to start an eCommerce business. That said, a business that has to manage quality control, inventory, distribution, logistics, all whilst balancing customer satisfaction in an increasingly demanding market isn't without its own unique set of challenges.

Join Irina and I in a discussion about eCommerce mistakes, hear her personal story of starting her first business in China despite no knowledge of the culture and language, and hear what she's learned from her experience working with multiple eCommerce companies and vendors.

About Irina Poddubnaia

Irina is a SAAS founder and a business consultant who specializes in Operations and Processes Optimization. Irina has over 8 years of experience in eCommerce with its different challenges and obstacles, from running a fulfilment center in China where she was living for over 2 years to launching her own software TrackMage

TrackMage allows eCommerce stores to have 5-10% extra sales by simplifying the customer experience. With TrackMage the customers can track their products on the platform and the system does the upsell and then automatic follow-ups for reviews.