From Josh Fedie, CEO & Founder of SalesReach.io and Host of The Buyer Enablement Podcast  

Storytelling has always been an important aspect in drawing consumers to your product or service. But with how buyers are making decisions today, it has never been more important.  And when we find brands that can not only inform, but also entertain, that is when the magic happens. That is where the evangelism grows.   

This is a role commonly held by our friends in marketing departments, but today we are also seeing a rise in thought leadership, storytelling and content production from customer facing teams in business development and customer success that have found that they too, as individuals have incredible influence.   

But how do you craft your strategy? How do you tell your story?   

This is the hard part for many.  

To help us better understand the How and Why in this space, I pulled in one of the content producers I admire most.   

Dan Knowlton, co-founder of the marketing agency Knowlton has been producing (with his co-founder & brother Lloyd) some of the absolute best content I have seen on Linkedin. After being a fan from afar for a while, I decided it was time to actually meet and gain access to some of his wisdom in this space.  

If you are getting started with content production, or looking to up your game to build your personal brand, business brand and/or create advocacy around your product or service, this is the episode for you.  Thanks for tuning in!  - Josh

MORE ABOUT THE HOST

Learn More about SalesReach: https://salesreach.io

Connect with Josh: https://www.linkedin.com/in/joshfedie/

MORE ABOUT THE GUEST

LINKEDIN: https://www.linkedin.com/in/danielknowlton1/

WEBSITE: https://knowltonmarketing.co.uk/