This week, Sean is joined by Liam Brennan, the Managing Director at The Responsible Marketing Agency, who discusses the importance of responsible marketing and sustainability in the industry. He shares his career journey and how he got started in marketing. Liam explains the concept of marketing governance and the need for setting rules and following them. He also highlights the key components of a responsible marketing strategy, including incorporating sustainability and diversity, equity, and inclusion (DEI) practices. Liam discusses the measurement of impact in responsible marketing and the challenges of balancing AI applications with sustainability goals. He concludes by offering advice for those entering the industry.

Sean's LI: https://www.linkedin.com/in/sean-sentient/

Liam's LI: https://www.linkedin.com/in/liambrennan/