When sponsors take the stage, how do you keep sessions commercial and credible? 🤔 Hayley and Jenny wade into the delicate dance of sponsored sessions. From juggling sponsor expectations and aligning their goals with the actual event agenda, to keeping conference content engaging without it turning into a sales pitch. In this episode, expect smart takeaways for event producers, honest confessions from the content side, and the odd groan over last-minute deck edits.

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