What is it that really makes you special?

Finding a 'USP' is almost impossible and so many businesses think they know exactly what it is that their clients love - but in truth, many are focussing on entirely the wrong thing. They're focussing on what they think makes them special, not what your ideal customer really cares about.

This week we're talking about how to find that special thing that makes you amazing and how to promote it properly.

It's also Efficiency Week 6 - and this week it's all about delegation. How can you figure out which things you need to do, which things you could delegate, and which things you could ditch.

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More about us at www.thirtythreepercent.co.uk