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EP13: RSS Inspiration That Later Became a Costly Family Business Mistake Ft. Alok Gupta, Executive Director of Graphisads
When your family brand suddenly becomes unusable, what do you do?
In this explosive episode of Nexxt In Line, Mohit Goel sits down with Alok Gupta (Director, Graphisads), a next-gen who faced his first business battle before he even started scaling the company.
From trademark shocks to family expectations, from three brothers running businesses in the same industry to the emotional pressure of protecting a legacy - this conversation reveals the unfiltered truth of what it means to be a next-gen in an Indian family business.
Alok opens up about:
The day he learned his family’s brand name couldn’t be trademarked
Why they were forced to change the brand name
How family pressure is tougher than boardroom pressure
Growing up around entrepreneurship
Handling friction when three brothers share the same ambition
What the next generation must learn to survive and lead
If your dining table feels like a boardroom… this episode will feel painfully real.
Watch till the end — Alok shares his framework for next-gen leadership, decision-making and rebuilding brand trust after a setback.
WHAT YOU’LL LEARN
✔ How to handle a forced brand name change due to trademark issues
✔ The emotional and strategic side of family business legacy
✔ Why internal family friction affects leadership more than competition
✔ The difference between home pressure vs boardroom pressure
✔ How next-gens can build credibility inside the organisation
✔ Real strategies to lead when you inherit both a business and expectations
✔ How to rebuild brand trust after legal, identity, or branding setbacks
✔ Why communication becomes a survival muscle in multi-sibling businesses
CHAPTERS
00:00 — Brand Shock
02:15 — Trademark Reality
05:10 — Name Change
08:40 — Business Entry
11:30 — Father’s Lessons
14:55 — Early Exposure
18:20 — Home Expectations
22:05 — First Battle
26:50 — Trust Rebuild
30:35 — Family Roles
34:10 — Shared Industry
38:00 — Personal Identity
42:15 — Legacy Pressure
46:30 — Decision Making
50:40 — Earned Authority
54:55 — Responsibility Curve
59:10 — Learning Mistakes
1:03:20 — Next-Gen Reality
1:07:10 — Leadership Shift
1:22:04 — Legacy
View all episodes
By Mohit GoelWhen your family brand suddenly becomes unusable, what do you do?
In this explosive episode of Nexxt In Line, Mohit Goel sits down with Alok Gupta (Director, Graphisads), a next-gen who faced his first business battle before he even started scaling the company.
From trademark shocks to family expectations, from three brothers running businesses in the same industry to the emotional pressure of protecting a legacy - this conversation reveals the unfiltered truth of what it means to be a next-gen in an Indian family business.
Alok opens up about:
The day he learned his family’s brand name couldn’t be trademarked
Why they were forced to change the brand name
How family pressure is tougher than boardroom pressure
Growing up around entrepreneurship
Handling friction when three brothers share the same ambition
What the next generation must learn to survive and lead
If your dining table feels like a boardroom… this episode will feel painfully real.
Watch till the end — Alok shares his framework for next-gen leadership, decision-making and rebuilding brand trust after a setback.
WHAT YOU’LL LEARN
✔ How to handle a forced brand name change due to trademark issues
✔ The emotional and strategic side of family business legacy
✔ Why internal family friction affects leadership more than competition
✔ The difference between home pressure vs boardroom pressure
✔ How next-gens can build credibility inside the organisation
✔ Real strategies to lead when you inherit both a business and expectations
✔ How to rebuild brand trust after legal, identity, or branding setbacks
✔ Why communication becomes a survival muscle in multi-sibling businesses
CHAPTERS
00:00 — Brand Shock
02:15 — Trademark Reality
05:10 — Name Change
08:40 — Business Entry
11:30 — Father’s Lessons
14:55 — Early Exposure
18:20 — Home Expectations
22:05 — First Battle
26:50 — Trust Rebuild
30:35 — Family Roles
34:10 — Shared Industry
38:00 — Personal Identity
42:15 — Legacy Pressure
46:30 — Decision Making
50:40 — Earned Authority
54:55 — Responsibility Curve
59:10 — Learning Mistakes
1:03:20 — Next-Gen Reality
1:07:10 — Leadership Shift
1:22:04 — Legacy