In this 10 minute show travel writer Jay Artale introduces beginners to the four key elements of content marketing:

This show provides a generic overview of the four elements you need to plan for in order to develop an effective content marketing plan. This approach works no matter whether you're an author selling a book or product, or a freelancer selling a service. In all cases you can use your Point of View and Audience definition to craft targeted content on platforms that support your brand' authenticity.

• Overview of the four different elements in a content marketing plan

Visit the show page for this episode at www.birdsofafeatherpress.com.