PhD in Social Media

Ep#13: The difference between Ads vs. Boosted posts (vs. Promoted Page Posts) – Stop The Confusion. Social Ads Explained in 10 minutes


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Ep#13: The difference between Ads vs. Boosted posts (vs. Promoted Page Posts) – Stop The Confusion. Social Ads Explained in 10 minutes


What is a boosted post?

What is an ad on social media?

What is a promoted post?

The difference between social ads?

The difference between an ad and a boosted or promoted post?

What’s the difference between an ad and a page post?

Social Ads Explained

Facebook Ads explained

All of these questions are answered in this episode, let’s get to the bottom of this.


Here’s the top outtakes:

Ads are advertised pieces of content only found in the feed of targeted users.

Boosted posts are page posts, “boosted” or promoted out to a wider audience with advertising. They appear on the page organically, and then in the feed once promoted.

Promoted posts are like boosted posts, but are page posts that have been promoted out to a wider audience with advertising, as promoted via the ad manager of a given social channel. They appear on the page organically, and then in the feed once promoted.


As always, cheers to your social media success!

Lauren Papandony of the PhD in Social Media Podcast


#SocialmediaAds #socialmediaadvertising #socialmediamarketing #marketing #social media #social #media #agency #consultant #services

#howtosocialmedia #socialmediaforbusiness #socialmediaforhealthcare #business

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PhD in Social MediaBy Lauren Pap @ Inside Out Digi