Retail Media Therapy

EP13 - The power of convenience, wasted media spend, Retail Media team troubles


Listen Later

Welcome to EP13 of the Retail Media Therapy podcast with myself and Colin Lewis. Retail Media Therapy comes form Grace & Co - the marketing acceleration consultancy.


This episode:

• The power of convenience is shown by UK Co-op's revealing study

• Meta's team says media spend is wasted if it's not incremental

• Our On The Couch segment delves into the world of retail media organisational design and looks at how trade teams and retail media teams can grow together


Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

Retail Media TherapyBy Grace & Co