Whether you’re just starting out or you’ve been in business for a while, there usually comes a point where you’re struggling to get clients.  You “think” you’re doing everything right. You’re creating content, hoping like hell Google will send traffic your way or that somebody will find your Facebook page.   But let me tell you:  the industry has changed over the years.  You can’t rely on organic traffic (like traffic from Google Search) to get clients anymore.  You need to be purposefully bringing in new ideal clients into your online world, so you can turn them into paying clients.   How do you do that?  How do you keep the waters churning so you’re spreading your message to the people you want to work with?     Simple answer: paid advertising. More specifically, Facebook and Instagram ads. If you think you can’t do Facebook advertising, think again!  You don’t even need to know tech.    We get real actionable in this episode, so get out your notebook and pen as we walk you through getting more clients using Facebook ads. What We Talk About In This Episode:

• How Facebook treats the health and wellness industry differently when it comes to Facebook ads.
• How using certain words can get your Facebook ad account shut down hard.
• Why the ability to get in front of your potential clients through organic reach (like traffic from Google) is non-existent.
• Why blog posts and social media alone just doesn’t work in this day and age.
• The reason why your first launch might do great but your second launch fizzles out.  (Hint: it’s a numbers game.)

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Let’s Keep The Conversation Going… Have you ever tried to get clients using Facebook ads?  Did you have a hard time getting ads approved because you’re in the health and wellness industry? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect.