Textile Innovation

Ep.131: Unpacking marketing claims


Listen Later

In this latest episode of WTiN’s Textile Innovation podcast, we speak with Shivam Gusain water engineer, dyestuff chemist and LCA analyst, about his work in LCAs and problem solving within the textile industry.

Gusain is also the founder of Decypher, a consultancy service for the industry. He delves into problems surrounding decarbonisation and circularity within the textile supply chain, with a sharp focus on textile dyeing and finishing. 

Additionally, Gusain talks at length about how some innovations can be misrepresented when they are marketed to the industry and public. He does present solutions that he strongly believes could be real game changers in the future, including his financial model, which has recently been launched (8 September). 

For more information, please visit sgdecypher.substack.com.

You can listen to the episode above, or via Spotify and Apple Podcasts. To discuss any of our topics, get in touch by following and connecting with WTiN in LinkedIn, or email [email protected] directly. To explore sponsorship opportunities, please email [email protected].

...more
View all episodesView all episodes
Download on the App Store

Textile InnovationBy World Textile Information Network

  • 5
  • 5
  • 5
  • 5
  • 5

5

4 ratings


More shows like Textile Innovation

View all
Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,611 Listeners

99% Invisible by Roman Mars

99% Invisible

26,227 Listeners

Global News Podcast by BBC World Service

Global News Podcast

7,712 Listeners

Pivot by New York Magazine

Pivot

9,646 Listeners

The Daily by The New York Times

The Daily

112,284 Listeners

Up First from NPR by NPR

Up First from NPR

56,612 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

58,248 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

16,236 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,755 Listeners