Robert Tercek talks to Jim about his book, Vaporized: Solid Strategies for Success in a Dematerialized World. They cover the usefulness of the vapor metaphor, centralization vs decentralization, the impact of closed application ecosystems, value in intangible assets, hardware vs software profitability, the telling story of Tower Records, rapid consumer market changes, big tech bundling strategies, the birth of mobile games, Epic Games vs Apple, digital goods, race to the VR metaverse, digitized smart cities, future TV evolutions, interactive TV & Twitch, switchboards vs platforms vs markets vs ecosystems, and much more.