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This week on the NerdBrand Podcast we’re talking about fundraising but in a new light. Let’s reframe this as BRAND-raising, and discuss why brand is important for raising funds. 

We’ll start with Dave introducing himself, and VOA, then we move to the question for the show and define brand-raising (see link below for reference).

From Sarah Durham at Big Duck. https://bigduck.com/insights/brandraising/

What you need to consider:

1. How communications connect to other channels. People are not just using Facebook, they use many other mediums to get information about you and discuss your brand. 
2. Positioning and personality is important in your work. People donate to people they trust. Those in your organization are key to the brand’s voice and tone to remain relevant to the culture.
3. Speak with a unified organizational voice across all channels!

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