Copy is everything in marketing. A perfectly designed landing page or executed social strategy can’t convert if the copy doesn’t interest your customer avatar. In this episode, DigitalMarketer’s Marketing Coordinator and copywriter Justina Fenberg gives us a lesson on writing great copy, shows how she built out a promo series for our email list, and explains how our marketing team works together. 

RESOURCES MENTIONED IN THIS EPISODE

Ann Handley’s Total ANNARCHY

Very Good Copy

Marketing Brew

Harry’s Marketing Examples

Recess.io Newsletter

DM Insider Newsletter

Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson

Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) by Mike Palmer and Michael Masteron

The Ultimate Sales Letter 4th Edition: Attract New Customers and Boost Your Sales by Dan Kennedy

Ogilvy on Advertising by David Ogilvy

Become a Certified Direct-Response Copywriter

Copywriting Jumpstart Pack

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Holiday Promo Pack