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OTT is hot right now, especially with the news that Netflix is offering an ad based subscription version of its platform. It’s likely Disney+ will follow. So like it or not, here comes the ads.  

Now let’s try to help with understanding some rules about ads. 

1. Don’t be boring
2. Stay on brand
3. Have a clear message or the message be clear.

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NerdBrand is a national branding and advertising agency based in Louisville, KY.

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